About Practical Software

A CRM system can be one of two things to a company, a core system, or an afterthought. A good deal of start up companies can gloss over implementing a CRM, often mistakenly, in favour of other processes and old school methods of data retention. While more established companies can often rely too much on micromanagement through a CRM. Before you go ahead and fork out for an all singing all dancing CRM (of which there are many) you should be aware, these systems are designed for support not running every aspect of your business.

So, if you don’t already know, CRM (Client Relationship Management) systems are put in place to help businesses better track their customers and develop new highly efficient ways to market to them. Not only that but most CRM systems now come packaged with sales pipeline tracking, task scheduling and account management facilities.  

One of the biggest advantages to using this system starts with the ability to provide better customer service. By having the ability to collect information that tracks customers spending habits and preferences, the CRM system allows businesses to take a more informed look at what customers want. This knowledge will lead to an increase in sales as the product quality will improve as well as the service they receive. This will also make customers more likely to recommend the company to their friends and family, again, increasing sales.

Your employees will find is that CRM will help to simplify marketing and reaching their targets. Because this collected information will allow for targeting specific customers based on the spending patterns it will help you deliver products to customers exactly when they require them. It will also help those making sales to create new and innovative products to offer customers, overall increasing your sales. 

We’ve designed our CRM software solutions to help you stay ahead of the curve and be able to take on the many challenges the market brings. Our software helps to manage your entire customer lifecycle from prospect to cash, improve your operation efficiency, and accelerate internal and external growth.

Benefits of Our CRM System

There are a wide range of benefits and advantages offered by our CRM software, from collecting and organising data about customer interactions, to its easy use and analysis options.

1. Manage Your Customer Interactions

You can record and track every call, question, negotiation and touchpoint from prospects and clients. This will be accessible to your entire team in a centralised contact management system. This allows sales, marketing and customer service teams a greater insight in terms of tracking, pipe progression and client history.

2. Enhances Cross-Team Collaboration

Our CRM system enables experts from different parts of the business to collaborate with each other, creating a more productive, effective environment.

For example, a salesperson can look at the marketing campaign that generated the lead to give them a greater insight into the prospect, enabling them to make a far more informed, tailored conversation.

3. Increased Productivity

Our CRM system auto-generates follow-up emails, saving you the hassle of sending them manually or having to have ‘catch up’ meetings with management. You also have the benefit of being able to test the effectiveness of these emails, while management can easily access the most recent details about the customer.

4. Empower Your Sales Management

Give your sales managers the data they need to analyse customer relationships, track sales-related activity, assess the viability of deals, get extra help when needed and provide their teams with real-time updates.

You can manage your sales pipeline and set individual milestones along the way, from lead generation all the way through to closing.

5. Forecast Future Sales

It’s far easier for sales managers to make accurate forecasts thanks to a single source of truth and a greater visibility of sales in the pipeline. Learn from past historical data and use predictive analytics to forecast the future, gaining insights from huge amounts of data to anticipate future customer behaviour.

6. Easily Create Detailed Reports

By getting a 360º view of your sales pipeline, it’s easy to spot any potential issues arising and quickly prevent them.

There will be no more manually pulling data and creating spreadsheets either, since you can easily craft data digestible reports, improving team productivity.

7. Improve Your Sales Metrics

Using our CRM system, you can use the data and reporting systems to gain an insight into the conversion effectiveness at different points in the sales funnel. By getting a better understanding of your customers, you’ll have more opportunities to upsell and cross sell granting additional business opportunities.

8. Increase Your Customer’s Satisfaction

By easily being able to oversee customers’ interactions, you can identify and anticipate issues helping you to deal with any complaints. This creates a far more positive experience for your customers.

9. Increase Your Marketing ROI

By effectively tracking your marketing activities and campaigns, you’ll be able to identify which methods are working best for your business. You’ll gain an insight into what type of marketing works for different types of customer, making it easier for marketers to maximise their budget and get great ROI.

To find out more about our CRM business software or to enquire about using it for your business, contact us today.